Home Secure...A Van based Safety and Security franchise
What is the Home Secure Franchise?
A van based safety and security franchise focused on the following consumer proposition: "Home Secure, the safety of your family and home is at the heart of all we do."
What we offer
Home Secure will provide domestic consumers with a full range of safety and security products, delivered through a single source using industry leading products installed and maintained by a Home Secure branded franchise installer.
What is the Home Secure Opportunity?
The locksmith and security market is highly fragmented and unlike many other industry sectors does not have a true 'one-stop-shop' for a wide range of safety and security requirements delivered through a trusted and respected brand. Home Secure changes all this.
Consumer research has identified the need for a true one-stop-shop offering a wide range of domestic safety and security products delivered through a trusted single source provider. Traditional routes to market fail to meet consumer needs:
· Distrust of locksmiths witnessed through focus group research, brought on by lack of standards, professionalism and regulation
· Location of locksmith retail units are more than often away from the traditional 'high street' areas and provide an unappealing shopping environment
· Within the alarm installation sector there is no one recognisable brand, no value for money and not a full security service provision
Never have consumers been so educated and aware of their rights driven through consumer watchdogs, regulation and the media. Hand in hand with this is a society that is driven to buying online, having doorstep delivery and having what they want when they want and in the colour they want it!
TV programmes such as 'House of Horrors', 'Rogue Traders' and others develop distrust between consumers and tradesmen resulting in consumers turning to who they know and trust - i.e. known brands. Sadly though, within many tradesman-based sectors these big brands just do not exist and inevitably the stories seen on such TV programmes will continue to be witnessed with little regulation or self regulation allowing the sector to continue to be distrusted.
Home Secure forecasts that this demand for ever more compliant and trusted brands will continue and, although the 'I want it now' mentality will still remain, ultimately security is one sector where an installer element is still required.
The Franchise Owner will Deliver
· A fully integrated supply, installation and maintenance service through a single trusted source, Home Secure
· Supply and installation of world class safety and security products from some of the world's leading brand names such as Yale and Chubb.
· A service that meets a real consumer needs applicable to in excess of 22 million households in the UK
The People behind Home Secure
· A management team with over 20 years of experience within franchising
· A management team with highly detailed knowledge of the security industry in the UK having spent the last three years researching and developing a franchise model to meet the needs of today's home owner
· Leading security industry experts working in partnership with some of the world's best known safety and security product providers to further enhance the franchise proposition
The Home Secure brand
A brand is not just a logo. It is a set of values, promises and standards that sit behind the brand name which give confidence to the consumer and lead to trust and respect. In a series of focus groups one of our product provider brands, Yale, had a 100 per cent unprompted recollection, leading to comments such as "trust", "established" and "solid". In this same research, no one locksmith could be recalled either prompted or unprompted and in general there was great distrust of locksmiths.
This gives rise to a somewhat interesting mix of a highly trusted brand acting as the foundation stone and credibility for a distrusted locksmith. The Home Secure brand and what it stands for has been developed closely with our product partner providers. This results in a brand and service proposition that delivers high levels of integrity and professionalism demonstrated through our stringent operating processes and procedures. Put simply, Home Secure will deliver the world's most widely known and trusted safety and security products with a service to match.
Training and Support
The training and support structure will acknowledge that some franchisees may not have all the required management and technical skills. The training course will cover both technical and non-technical aspects of the franchise which is backed up by a full support programme designed to assist the franchise owner in both the daily management of their business and franchise growth.
The Earnings Opportunity
With over 22 million households in the UK, there is great potential for growth and sustained profitability. Our approach to both self generation and head office generation of leads together with our recurring revenue model results in a business model that is designed to proactively and rapidly grow your business.
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