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DRUXY’S Famous Deli Sandwiches franchise business opportunity. Free DRUXY’S Famous Deli Sandwiches business franchise information.
 
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DRUXY’S Famous Deli Sandwiches Franchise
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DRUXYS Famous Deli Sandwiches
Quick Facts
DRUXYS Famous Deli Sandwiches
 
1200 Eglinton Avenue East, Suite 802
North York, ON, Canada
 
 
Total investment required: Up to US$250,000
 
Industry: Food Franchise / Food: Other food Franchise / Food: Restaurant Franchise
 
>> Get More Franchise Information

DRUXY’S is growing and has opportunities for you to become part of the Family

 

Company Profile

DRUXY'S is Canada's premier chain of quick service delicatessen restaurants. DRUXY'S currently operates 54 restaurants and kiosks in major health care facilities, office towers, shopping centres, museums and airports. DRUXY'S is a privately owned Canadian corporation founded in Toronto in 1976 and now operates throughout Southern Ontario (Toronto, Ottawa, London, Hamilton and Peterborough) and in Calgary, Alberta. The company is owned by Bruce, Harold and Peter Druxerman, all of whom are directly involved in the daily management of the company. 

Mission, Vision and Values  

We aim to provide a very special level of service for each of our customers. We see simply satisfying customer needs as a service failure. Much more than need satisfaction is required, and as such, we work to develop personal relationships with our customers. By developing these relationships we are able to generate average customer frequency of 4.5 times per week. This compares to an industry average of 4.5 times per year. More importantly, over half of our business comes from regular customers who frequent DRUXY'S an average of 4 times per day. This loyalty is the direct result of the exceptional personal service that we offer our customers each and every time they visit our restaurant.

 

DRUXY'S vision for the future sees us growing by 6 - 12 locations per year over the next 5 years. DRUXY'S is currently undertaking an expansion program that will target key health care centres throughout the Province of Ontario. We are confident that our commitment to a fresh, healthy menu perfectly positions DRUXY'S to take advantage of the growing concern for health conscious eating. This concern is of paramount importance in a hospital setting. We find it interesting that the major fast food companies have followed in our footsteps by incorporating fresh salads and sandwiches into their menus. Our 30 years of experience has given us a foothold in the market, as we are the benchmark against which the competition is compared. Our extensive and ever expanding and evolving menu of 23 sandwiches, 30 salads and 32 soups and chili makes us a difficult and moving target. As a result, DRUXY'S is a welcome addition to any retail food service venue.

 

Marketing   

We have utilized various approaches to marketing as we matured and market situations changed. From our initial focus on short but aggressive promotions designed to encourage trial of our main menu items, to regular radio based traffic spots designed to increase awareness of DRUXY'S beyond our immediate customer base, to the use of a direct sales force to approach companies and encourage them to use our catering services, we have designed our marketing to meet our changing needs and those of our customers. Whichever approach we have used, our focus has always been on reinforcing our established quality image and building trial among workers and visitors in the vicinity of our restaurants.

 

In November 2004 we launched our latest advertising campaign, an aggressive program designed to increase DRUXYS awareness in the market place through frequent radio advertisements. These commercials feature one of the owners, Peter Druxerman, discussing DRUXY'S philosophy in the backdrop of the fast food industry and the personal interests of consumers. These advertisements have been running for 1 ˝ years and have contributed to a continued same store growth in excess of 3% over that period. We plan to continue this program for the foreseeable future. We have received an unexpectedly large number of comments from customers saying that they have heard the ads. Surprisingly, their comments have included detailed recounts of the commercials. It is highly unusual for commercials to be recounted with such exacting detail. This speaks to the ability of these advertisements to cut through the advertising clutter to be heard, the ability of the advertisements to clearly communicate their message and the relevance of the message to listeners. We are communicating with over 1,000,000 listeners an average of 3 times per week on CFRB AM1010, and EZRockFM97.3.

 

This advertising has created an additional side benefit in that awareness of DRUXY'S has been increased among Landlords and prospective franchisees which are helping us expand our business.

 

Our Marketing goes beyond direct promotions and awareness advertising. We appreciate the long-term relationship that we have had with our customers. We believe that this loyalty must be returned. To this end, we help hundreds of charities each year that approach us for food donations. Over the past decade we have made a special effort to help Camp Awakening, a camp for physically challenged children. Most years we run a campaign to promote and raise funds for this organization. We plan to continue this and other promotions in the future and would incorporate these plans with the Women's College Hospital restaurant. We would also be willing to work with Women's College Hospital in joint fund raising efforts.

 

We also support Adult Alpine Racing through the DRUXY'S Masters Alpine Racing League and snowboard competitions. We believe that outdoor activities are a major part of healthy living. We feel that it is ideal to combine healthy eating with this healthy activity by promote skiing and snowboarding to our customers and DRUXY'S to skiers and snowboarders.

 

Over the past 30 years we have contributed over $1,100,000 in food and other donations to various community organizations.


The following opportunities are currently available:

  • Toronto Financial Core – Commerce Court
  • Toronto Downtown – 263 King Street East
  • London – City Centre Mall
  • HamiltonJackson Square
  • PeterboroughPeterborough Square
  • Barrie – Georgian Mall
  • Niagara Falls - 4342 Queen St. Niagara Falls
  • Oakville
  • Markham – HWY 404 and Hwy 7

To learn more DRUXY’S Famous Deli Sandwiches franchise opportunity, simply complete the form below.

 
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DRUXYS Famous Deli Sandwiches
 
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